7 Design Tips for Building the Best Roller Banner
Roller banners are your marketing friend – simple to use, easy to transport, eye-catching and current. When you design roller banners you benefit from a tried-and-tested marketing method that attracts attention to your business or product. But a roller banner is only a success when it is effectively designed. Poor design and layout means you miss the opportunity to make a positive statement with your banner. Before you start designing the banner, make a note of what you want to say and your key message. Above all, a roller banner needs to be clear and uncluttered so you will have to limit what you say. Here are some other tips to help you create a banner that makes a great impression.
- Don’t Give Too Much Information
Keep your banner well-designed with short, simple messages and powerful images. The audience will not stand in front of a banner to read a long piece of text. Make sure that you only include the key message – you can give people more information on a leaflet, or in a brochure connected to the banner.
- Create a Catchy Catchphrase
Given that you do not want to use a lot of text on the Roller Banner and that people only spend a few seconds looking at the banner, use a short catchphrase that draws people in. The phrase should be impactful and tell people exactly what you are offering.
- Don’t Crowd the Lower Section
People don’t tend to look right at the bottom of a banner so don’t put much text there or important information. It is a good place for basic contact information. Make sure that anything important is at eye level.
- Use High Quality Images
The images on a roller banner are highly important so use high quality, professional images that look great – if you do not already have good quality images consider using a photographer to take some, or pay for high quality stock images connected to your message.
- Make Good Use of Colour
Tie the colours you use with the colours in your brand logo or your corporate colours. This creates a good impression and also helps to keep the banner looking classy rather than tacky. Colour is great on a banner but you should use it wisely to create the best impression.
- Think About Display Position
If you are planning on putting the banner behind a table then you certainly don’t want to put any detail on the lower half of the banner. If you are displaying the banner from a distance make every piece of text bold and large. Considering the location where you will display the banner is highly important.
- Consider the Entire Display
Usually a banner will not be the only form of marketing you use for a particular promotion or event. Consider how the banner will fit in with your display stand, or the colours you use on a product display. Make sure that everything is coordinated and works well together.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net